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Services

End-to-end marketing solutions designed exclusively for the education sector. From positioning to performance.

Strategy

Full-funnel enrollment strategies built on data.

Deliverables

Market Research

Deep qualitative and quantitative analysis of your target demographics, competitive landscape, and broader market trends.

Audience Personas

Detailed profiles of ideal prospective students, mapping out their motivations, barriers, and content consumption habits.

Funnel Mapping

A comprehensive visualization of the student journey from first touchpoint through enrollment and retention.

Measurement Framework

Defining core KPIs, establishing baseline metrics, and setting up the tracking infrastructure to measure true ROI.

KPIs We Track

CAC
CPL
Conversion Rate
App Starts

Brand

Positioning that resonates with modern learners.

Deliverables

Brand Identity

Visual and structural brand elements including logos, color palettes, and typographic systems tailored for education.

Messaging Playbooks

Core narratives, value propositions, and tailored messaging frameworks for different student segments.

Visual Systems

Scalable design patterns that ensure consistency across all digital and physical marketing channels.

Brand Guidelines

A comprehensive manual documenting how the institution's brand should be expressed visually and verbally.

KPIs We Track

CAC
CPL
Conversion Rate
App Starts

Paid Media

Performance campaigns that drive app starts.

Deliverables

Search Engine Marketing

High-intent Google Ads campaigns capturing prospective students actively searching for your programs.

Paid Social

Targeted campaigns across Meta, TikTok, and LinkedIn to generate awareness and drive inquiry volume.

Programmatic Display

Automated, data-driven ad buying across the web to retarget website visitors and build frequency.

Media Mix Modeling

Statistical analysis to determine the optimal allocation of budget across different marketing channels.

KPIs We Track

CAC
CPL
Conversion Rate
App Starts

Creative

High-impact assets designed for conversion.

Deliverables

Video Production

High-quality, narrative-driven video content designed specifically for different stages of the enrollment funnel.

Ad Creative

Static, animated, and video assets optimized for performance across specific paid media platforms.

Copywriting

Persuasive, conversion-focused writing for ads, landing pages, email drip campaigns, and brochures.

Motion Graphics

Engaging animated elements that explain complex programs or add visual interest to digital campaigns.

KPIs We Track

CAC
CPL
Conversion Rate
App Starts

Web/SEO

Digital experiences optimized for discovery and speed.

Deliverables

UX/UI Design

User-centered website design focused on reducing friction in the application process.

Technical SEO

Site architecture, speed optimization, and schema markup to ensure high visibility in organic search.

Content Strategy

Planning and creating valuable content that answers student questions and improves search rankings.

Conversion Rate Optimization

Continuous A/B testing of landing pages and application flows to increase the percentage of users who convert.

KPIs We Track

CAC
CPL
Conversion Rate
App Starts

CRM/Automation

Systems that move leads faster and reduce follow-up gaps.

Deliverables

Lead Nurture Workflows

Automated email and SMS sequences designed to keep prospective students engaged at every stage of the funnel.

CRM Optimization

Streamlining your customer relationship management systems to ensure data integrity and seamless sales team handoffs.

Lifecycle Automation

End-to-end automation strategies that trigger personalized communications based on student behavior and milestones.

Inquiry Routing

Intelligent lead distribution systems that route prospective student inquiries to the right counselor at the right time.

KPIs We Track

CAC
CPL
Conversion Rate
App Starts
Powering growth for education brands through full-funnel marketing.
phone: +1 888-841-7772 email: support@edumediagroup.com
405 Lexington Avenue 9th Floor New York, NY 10174

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