EMG partnered with SCI to address inconsistent lead flow, rising marketing costs, and low enrollment conversion rates across their programs. By implementing a full-funnel strategy, restructuring campaigns by program and audience intent, rebuilding high-converting landing pages focused on career outcomes, and optimizing paid media through targeted segmentation and continuous A/B testing, SCI’s advertising significantly improved both efficiency and performance. A key outcome was a 66% reduction in cost per prospect, achieved by eliminating wasted spend and prioritizing lead quality over volume.

This approach not only lowered acquisition costs but also generated more qualified leads than the admissions team had capacity to seat, demonstrating a substantial increase in demand. As a result, the client experienced stronger inquiry-to-enrollment conversion rates, more predictable cohort growth, and a scalable, data-driven marketing system aligned with long-term expansion goals.

Texas A&M University needed help launching and scaling advanced cybersecurity training and short-term tech career programs to meet workforce demand across Texas. The core challenge was that their existing marketing approach was built for traditional students like recent high school graduates and community college transfers, not the adult learners they needed to reach, including military veterans, active duty spouses, and working families. In addition, the institution lacked the enrollment infrastructure needed to support this audience, including online enrollment pathways, tuition planning guidance, and nurture communication campaigns.

To address this, EMG executed a fully integrated one-year campaign across Texas, with focused efforts around the Commerce campus. The strategy included audience research and student profile development, creative production, landing page and funnel development, system integration, and targeted advertising built to reach nontraditional learners with greater precision. As a result, demand generation increased by 1000%, and the university sustained cohorts of 30 or more students every six weeks, creating a scalable model for ongoing program growth.